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Event Detail

20
Jun
2018

How Discreet Messaging in TV and Radio Can Help Achieve the UN’s Sustainable Development Goals

William Ryerson, Maker of Five-Time Emmy Nominated TV Shows & President of Population Media Center
Wednesday, 20 Jun 2018
Complimentary Drinks Reception 6.30 pm; Talk 7.30 pm
UBS, 52/F, Two International Finance Centre, 8 Finance Street, Central
Pre-payment. Please scroll down.
With a five-time Emmy Award nominated TV show and 40 TV serials broadcasted in over 50 countries throughout Asia, the Americas, and Africa, the Population Media Center is transforming the world of education and entertainment. In this talk, Bill Ryerson speaks of the work of the PMC, an organisation he founded and presides over that uses mass media entertainment-education strategies to improve the health and welfare of people around the world, with an emphasis on the rights of women and girls, reproductive health, and environmental preservation.

Reaching over 500 million people worldwide, PMC specialises in creating long-running serialised dramas on radio and television, often studied in US medical journals. In the shows, characters evolve into role models for the audience resulting in positive behaviour change and increased knowledge surrounding pivotal social issues. Mr. Ryerson speaks about the importance and effectiveness of PMC’s work, including the societal impact in some of the many countries where the organisation has worked.

The core of the PMC’s work is to encourage environmentally sustainable behaviour, stabilize the rapid growth rate of the population, and elevate the status of women—all of which align directly with the United Nations’ Sustainable Development Goals.

William Ryerson hails from the United States and received a BA in Biology from Amherst College and an MPhil in Biology from Yale University, with a specialisation in Ecology and Evolution. He served as Director of the Population Institute's Youth and Student Division, Development Director of Planned Parenthood Southeastern Pennsylvania, Director of Planned Parenthood of Northern New England and Executive Vice President of Population Communications International before founding Population Media Center in 1998. He has a 47-year history of working in the field of reproductive health, including three decades of experience adapting the Sabido methodology of social change communications to various cultural settings worldwide. Mr Ryerson also serves as Chair and CEO of The Population Institute in Washington, DC, which works in partnership with PMC.

 

Members of the RGS, their guests and others are most welcome to attend this event, which is HK$150 for RGS Members and HK$200 for guests and others.


The Royal Geographical Society - Hong Kong wishes to express its thanks to UBS for its generous assistance with this lecture.


    

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